Read on more to learn about the process, how the storyboard, styleframes and characters were all developed to create the final product.
Lition required an illustration style that could be used across static illustrations, iconography, infographics and animated videos.
Below, you can see the development of the storyboard to the final style frames to be used in their product video for social. Initially I created a storyboard sketch, and after a few rounds of adjustments, style frames were created from the initial storyboard sketches in illustrator. A consistent narrative was created throughout the video by utilising the line of the moving cable that connected all the illustrations together for the eye to follow along. Other trademarks like the glowing grain circles were used as a highlight tool within each of the frames and served as a grain texture on the characters as well to really tie the whole style together.